So today I'm in my Public Relations Campaigns class and my professor revealed tactics a lot of food industries use to get you to maximize the amount of money you spend, while minimizing the amount of time you spend at the place of business.
For example, at Burger King many of the colors used to advertise special deals and even to decorate the building are red, orange and yellow. They choose these colors because statistics show that these colors make people anxious. Therefore people usually just pay for their food, eat and immediately leave.
Another tactic is at IHOP. While they don't use colors they do use other ways to get the same results. At IHOP they give you a big pot of coffee to drink and all you can eat pancakes and it seems as though they want you to just hang out forever. What you don't notice is that statistics show that by raising the level of the table by two inches the counter is now at an uncomfortable level for anyone who is of normal height sitting at the booth. Therefore, even though you don't feel anxious enough to leave the restaurant you are slightly uncomfortable and can't sit any longer in your chair.
Check out these tactics the next time you're out and you feel the urge to leave prematurely.
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